BMW and Mercedes Challenge Tesla with New Luxury Electric SUVs
Mercedes and BMW are expanding their electric SUV offerings, intensifying competition with Tesla in the luxury electric vehicle market.
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Electric Suvs
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"VW's Revival of Storied American Brand for Electric SUVs Sparks Competition with Ford F-150 Lightning"
Volkswagen is reviving the American Scout SUV brand through a new subsidiary company to design, build, and sell all-electric off-road-capable SUVs targeted at the US market, leveraging the brand's nostalgic appeal. The company is investing $2 billion in its own factory in South Carolina, with plans to start selling the vehicles in early 2026 at around $45,000, competing with Tesla, Ford, and Rivian. The move reflects VW's efforts to tap into the American market's untapped potential and expand its presence in the electric SUV segment.
Rivian R2 vs R3: Electric SUV Comparison and Market Impact
Rivian's R2 SUV is set to compete with Tesla's Model Y in the mass-market electric SUV segment, with similar starting prices and battery ranges. The R2's boxy design and focus on outdoor performance differentiate it from the sportier-looking Model Y, which appeals to a more tech-oriented customer base. Rivian's R2 is expected to offer more storage space than the Model Y, and its arrival in 2026 comes at a critical time for the company, which has faced challenges with the launch of its R1 products.
Rivian Unveils R3X Electric SUV and Pauses Georgia Factory Plan
Rivian surprised with the unveiling of the R3 and R3X electric SUVs during its R2 reveal event, showcasing a slightly shorter and sportier design with a performance variant. The R3, designed with tighter dimensions and a lower price point than the R2, will feature over 300 miles of range, zero to 60mph acceleration in three seconds, and enhanced autonomous capabilities. It will also offer a more powerful computer, a sensor suite with 11 cameras and five radars, and a rear gate window for extra storage. The R3 and R3X will launch soon after the R2 and will be available in international markets after their North American debut.
Cadillac Unveils 2026 Vistiq: A Three-Row Electric SUV
Cadillac plans to complete its lineup of all-electric SUVs with the introduction of the three-row Vistiq, which will replace the gas-powered XT6. The Vistiq will be Cadillac's fifth electric vehicle and will fit between the Lyriq and the upcoming Escalade IQ. Pricing and availability details have not been disclosed, but the Vistiq is expected to go on sale in the U.S. in 2025. Cadillac aims to offer EV options in most luxury SUV segments by 2030, alongside its traditional internal combustion engine vehicles.
Electric SUVs Take Center Stage in China's Auto Market.
Honda has unveiled two pre-production prototypes and one concept model of battery-electric SUVs at Auto Shanghai 2023, which will go on sale in China in early 2024 as part of the e:N Series EV models. The e:N SUV Concept will be the first to adopt the e:N Architecture W EV-dedicated platform, with the production model previewed by this concept to become the prologue of the new-generation EV models for Honda e:N Series. Honda aims to launch 10 EV models in China by 2027 and have EVs represent 100% of its automobile sales in the country by 2035.
Fisker Expands Operations and Meets Safety Standards for Ocean Delivery.
Fisker Center+ in Vienna, Austria has opened its doors for business, showcasing Fisker Ocean electric SUVs, a Fisker Karma, and a modern design. The experience center is located at Simmeringer Hauptstraße 1, 1110 Wien, Austria. This is the second Fisker Center+ to open, with the first being in Copenhagen. The Vienna location features Fisker Oceans with Night Drive and Blue Planet exteriors, along with 22" F3b SlipStream wheels in black.