All articles tagged with #american market
Nordic candy shops are rapidly expanding across the U.S., driven by social media trends and consumer interest in European treats, with stores emphasizing a boutique, nostalgic experience that appeals to both the inner child and health-conscious buyers. These shops are blending online culture with physical retail, offering a curated, upscale candy experience that celebrates European candy traditions and quality standards.
Formula One's gamble on hosting a Grand Prix in Las Vegas is proving successful, with the event drawing enthusiastic fans and significant economic benefits. Despite initial challenges, including local disruptions and high ticket prices, the race has become a key part of F1's strategy to expand in the U.S. The Las Vegas GP has generated substantial revenue and tax benefits, contributing to local schools and businesses. Adjustments, such as increasing general admission tickets, show F1's commitment to making the event sustainable and community-friendly.
Volkswagen is reviving the American Scout SUV brand through a new subsidiary company to design, build, and sell all-electric off-road-capable SUVs targeted at the US market, leveraging the brand's nostalgic appeal. The company is investing $2 billion in its own factory in South Carolina, with plans to start selling the vehicles in early 2026 at around $45,000, competing with Tesla, Ford, and Rivian. The move reflects VW's efforts to tap into the American market's untapped potential and expand its presence in the electric SUV segment.
BMW introduces the 2024 X1 M35i xDrive, a high-performance SUV aimed at the American market. With a 312-hp turbocharged engine, M Sport styling, and various performance upgrades, the X1 M35i fills the void left by the absence of BMW's 128ti hot hatch in the United States. Priced at $50,895, it competes with luxury offerings like the Acura Integra Type S and is set to be available for delivery in October 2023.