"VW's Revival of Storied American Brand for Electric SUVs Sparks Competition with Ford F-150 Lightning"
TL;DR Summary
Volkswagen is reviving the American Scout SUV brand through a new subsidiary company to design, build, and sell all-electric off-road-capable SUVs targeted at the US market, leveraging the brand's nostalgic appeal. The company is investing $2 billion in its own factory in South Carolina, with plans to start selling the vehicles in early 2026 at around $45,000, competing with Tesla, Ford, and Rivian. The move reflects VW's efforts to tap into the American market's untapped potential and expand its presence in the electric SUV segment.
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