Tag

Creator Economy

All articles tagged with #creator economy

business27 days ago•18 min saved

Dhar Mann Named NFL Chief Kindness Officer for Super Bowl Creator Week

Dhar Mann has been named the NFL’s Chief Kindness Officer as the league launches a multi-platform creator blitz for Super Bowl 60, with more than 160 creators filming content across social channels. Mann will lead kindness and sportsmanship activations, including a Be Kind to Your Rival campaign that will donate to St. Jude for qualifying posts, while other creators such as Robert Irwin, Max Klymenko, and Nicky Campbell join events like the YouTube Flag Football Game to engage younger fans ahead of next year’s big game.

via hollywoodreporter.com|

#business #creator-economy #dhar-mann

business29 days ago•42 min saved

Khaby Lame Closes $975 Million Business Exit

Khaby Lame has sold his company in a $975 million deal, marking a landmark exit for a creator-led media brand as it joins a larger corporate portfolio; terms beyond the price and leadership details were not disclosed.

via Forbes|

#business #creator-economy #digital-media

technology1 month ago•64 min saved

AI and Creators Rewrite News in 2026: Publishers Chase Distinctiveness

A Reuters Institute report argues that 2026 will be defined by AI disruption and a surge in creator-led news: trust and traffic in traditional outlets are pressured, while audiences favor personalities and human storytelling. Publishers will focus on distinctive, on-the-ground reporting, more video and audio, and direct audience relationships, aided by AI in newsgathering and distribution and by licensing deals with platforms. Traffic from search and social referrals is expected to fall, while revenue growth comes from subscriptions, events, and creator partnerships. The rise of the creator economy and vertical video will reshape consumption, prompting calls for new licensing models and industry coordination to preserve quality journalism.

via reutersinstitute.politics.ox.ac.uk|

#ai #creator-economy #journalism

media2 months ago•2 min saved

Exploring the Substack Entrapment Theory

The article discusses how digital media companies are turning to creator-focused subscription platforms like Substack and Patreon to find sustainable audiences, amid a landscape where traditional news and search referral traffic are declining due to AI and changing consumer habits, highlighting a shift towards authenticity and parasocial relationships in media.

via Puck|

#creator-economy #digital-media #media

business4 months ago•3 min saved

Influencers Reveal Facebook as Their Top Income Source

Facebook has revamped its monetization policy to pay creators based on post performance, leading many influencers to treat the platform as a major income source, with some earning six figures monthly, especially through short videos and engaging content.

via The Hollywood Reporter|

#business #content-creators #creator-economy

social-media1 year ago•5 min saved

Forbes 30 Under 30 2025: Rising Stars Shaping the Future

Forbes' 30 Under 30 Social Media 2025 list highlights young innovators transforming the digital landscape through content creation, advocacy, and research. Notable figures include Drew Afualo, a TikToker advocating for women's empowerment, and Carlos Espina, who supports immigrants through his nonprofit. The list also features creators like Joel Bervell, who educates on racial disparities in medicine, and Kahlil Greene, who shares overlooked histories. These changemakers are influencing laws, promoting inclusivity, and developing tools to improve our relationship with social media.

via Forbes|

#creator-economy #digital-advocacy #forbes-30-under-30

technology1 year ago•5 min saved

"Miss AI: World's First Beauty Pageant Judging AI Women on Beauty and Social Media Influence"

The world's first AI beauty pageant, Fanvue Miss AI, has been announced, with AI-generated women competing for a share of a $20,000 prize pool. Contestants will be judged on beauty, social media clout, and their creators' use of AI tools, with the panel including both AI and human judges. The competition will assess contestants' skill and implementation of AI tools, social media engagement, and revenue generation. The winner will receive $5,000 in cash and a creator mentorship program, reflecting the growing trend of AI creators monetizing their content and engaging with fans.

via Daily Mail|

#ai #beauty-pageant #creator-economy

technology1 year ago•1 min saved

"TikTok Explores AI Avatars for Revolutionary Advertising Campaigns"

TikTok is reportedly developing AI avatars to create sponsored content and promote items on its platform, potentially competing with human influencers. The avatars would read scripts from advertisers or sellers on TikTok Shop, but the feature is not live yet and may still undergo changes. The platform will need to navigate how to share sponsorship dollars between virtual influencers and human creators without antagonizing its user base, especially after asking them to call on Congress not to ban TikTok.

via The Verge|

#ai-avatars #creator-economy #e-commerce

business1 year ago•2 min saved

"Dude Perfect Secures $300 Million in Venture Funding for Business Expansion"

Dude Perfect, the popular content creator group known for their trick shots and comedy videos, has secured a significant investment ranging from $100 million to $300 million from Highmount Capital, a private investment firm. The capital will be used to expand the management team and further grow the brand's reach. With the "creator economy" now valued at $250 billion and projected to reach $480 billion by 2027, the investment reflects the increasing value and potential of online content creators.

via CBS News|

#business #creator-economy #dude-perfect

business2 years ago•26 min saved

"Inside the Lucrative World of OnlyFans: Unveiling the Million-Dollar Success of Bryce Adams"

Bryce Adams, one of the top earners on OnlyFans, runs a highly successful business empire on the platform, earning millions of dollars annually. Adams and her team operate with a professional approach, treating their work as a machine-like operation. They utilize various social media platforms to promote their content and engage with subscribers. While OnlyFans is often associated with explicit content, it has become a significant player in the creator economy, allowing influencers to monetize their content and gain financial independence. However, the platform also raises questions about the commodification of intimacy and the potential risks and challenges faced by creators.

via The Washington Post|

#business #creator-economy #monetization

technology2 years ago•17 min saved

The Explosive Growth of Influencers: From TikTok Stars to YouTube Millionaires

The creator economy, valued at $250 billion globally, has transformed the labor force, with millions of people working as online creators and content-makers. However, the U.S. government has yet to regulate this industry, leaving creators without oversight or protection. While the rise of creators has allowed for greater diversity of voices and expression, it has also led to the spread of misinformation, fragmented public discourse, and a constant need for attention-grabbing content. Many creators struggle with unpredictable income, demanding workloads, and intense competition. The industry has reshaped American culture and become a mainstream career aspiration, but the lack of regulations and support pose challenges for creators and society as a whole.

via The Washington Post|

#creator-economy #influencers #labor-force

technology2 years ago•4 min saved

"Patreon's Next Era: A Fresh Look and Revamped Design"

Patreon, the platform that helps creatives make money through fan support, is undergoing a major rebrand and introducing new features and products. The company is expanding beyond its membership-based model and becoming an all-in-one app, offering free membership tiers, the ability to sell digital products, and community chats. Patreon is also revamping member profiles and introducing an updated home feed. The rebrand includes a new logo that can be customized by creators. CEO Jack Conte believes that the future of the creator economy lies in empowering individuals and giving them ownership and control over their platforms.

via The Verge|

#content-creation #creator-economy #patreon

technology2 years ago•3 min saved

Elon Musk's Paying Subscribers on X: A Fraction of His Massive Following

Elon Musk, the most followed user on X (formerly Twitter) with 155 million followers, has just over 40,000 paying subscribers on the platform's Subscriptions feature, representing about 0.025% of his followers. Each subscriber pays $4 a month, resulting in nearly $2 million in annual revenue for Musk. However, this number is relatively modest compared to his large following. Other high-profile creators on X also have less than 5,000 paying subscribers. The Subscriptions feature, which allows creators to provide exclusive content for a monthly fee, has not gained significant traction on the platform.

via Fortune|

#creator-economy #elon-musk #monetization-tools

gaming2 years ago•6 min saved

Top Gaming Influencers Collaborate to Create New Battle Royale Game: Project V

Five prominent gaming influencers, including SypherPK, Ninja, Nickmercs, TimTheTatman, and CouRageJD, are teaming up to create "Project V," a custom Fortnite Creative game featuring unique game mechanics and quests connected to each creator's brand and fandom. The creators are hoping to turn "Project V" into the No. 1 Fortnite Creative experience after its planned release in Q2 2024. The move comes after Epic Games announced a raft of significant changes to its creator strategy in Unreal Engine and Fortnite Creative, including Creator Economy 2.0, a promise to dole out 40 percent of revenue from "Fortnite's" Creative and Battle Royale modes to in-game creators.

via Digiday|

#creator-economy #fortnite-creative #gaming

entertainment2 years ago•3 min saved

Pearl Takes Legal Action Against Sa Ra Garvey for Defamation

Podcaster and commentator Sa Ra Garvey accused anti-feminist creator Pearl of having a "colonialist" mindset and not paying her Black co-hosts appropriately. Pearl described Garvey's claims as "defamatory" and suggested she may sue him. The claim and Pearl's response highlight a contentious part of the creator economy, where people often work outside of normal employee-employer relationships. The controversy also involves Pearl's recent interview with white supremacist Nick Fuentes, which drew backlash from several Black creators.

via Insider|

#controversy #creator-economy #defamation