Dhar Mann Named NFL Chief Kindness Officer for Super Bowl Creator Week

Dhar Mann has been named the NFL’s Chief Kindness Officer as the league launches a multi-platform creator blitz for Super Bowl 60, with more than 160 creators filming content across social channels. Mann will lead kindness and sportsmanship activations, including a Be Kind to Your Rival campaign that will donate to St. Jude for qualifying posts, while other creators such as Robert Irwin, Max Klymenko, and Nicky Campbell join events like the YouTube Flag Football Game to engage younger fans ahead of next year’s big game.