Elon Musk's Paying Subscribers on X: A Fraction of His Massive Following
Originally Published 2 years ago — by Fortune
Elon Musk, the most followed user on X (formerly Twitter) with 155 million followers, has just over 40,000 paying subscribers on the platform's Subscriptions feature, representing about 0.025% of his followers. Each subscriber pays $4 a month, resulting in nearly $2 million in annual revenue for Musk. However, this number is relatively modest compared to his large following. Other high-profile creators on X also have less than 5,000 paying subscribers. The Subscriptions feature, which allows creators to provide exclusive content for a monthly fee, has not gained significant traction on the platform.