"Cetaphil's Super Bowl Ad Celebrates Father-Daughter Bond Inspired by Taylor Swift and Travis Kelce"

Cetaphil's Super Bowl ad features Taylor Swift and Travis Kelce, highlighting Swift's influence on NFL viewership, particularly among young girls, and their impact on football culture. The ad, titled "Game Time Glow," includes numerous references to Swift's personal and professional life, aiming to connect with her fan base. Swift's public relationship with Kelce has led to increased interest in NFL games, with a surge in ticket sales and website searches for Kelce's team, the Kansas City Chiefs. Swift is expected to attend the 2024 Super Bowl in Las Vegas, where Kelce's team will play against the San Francisco 49ers.