
Xbox AI pledge signals human-led storytelling as Sharma takes Microsoft Gaming helm
Microsoft Gaming CEO Asha Sharma pledges a 'no bad AI' policy at Xbox, insisting AI is part of gaming but that great stories remain human-crafted and the platform will avoid 'soulless AI slop' or short-term efficiency grabs. The move follows Sharma’s rise from CoreAI president to Microsoft Gaming chief, amid leadership changes that see Phil Spencer and Sarah Bond depart Xbox, signaling a push toward platform-building during a transformative tech era.












