Xbox's New Era: Sharma Promises Great Games and a No-Tolerance Stance on Bad AI
Microsoft named Asha Sharma, formerly head of CoreAI, as the new CEO of Microsoft Gaming to succeed Phil Spencer. Sharma frames her priorities around delivering “great games,” reviving Xbox, and shaping the future of play, saying games should have deep emotional resonance and a distinct point of view while committing to listening to the community. With a strong AI background, she asserts “no tolerance for bad AI,” but acknowledges AI’s ongoing role as a growth engine, stressing that great stories are still created by humans. Her platform-building approach aims for consistency and trust as she steers the division through industry transformation, ahead of major announcements at GDC and Xbox’s upcoming showcases.
