"Chili Crunch Controversy: Momofuku's Trademark Battle Sparks Debate"

Celebrity chef David Chang's company, Momofuku, is facing backlash for sending cease-and-desist letters to small businesses using the terms "chili crunch" and "chile crunch" on their products, claiming trademark infringement. The move has sparked criticism from fellow Asian food producers and chefs, who argue that the terms are generic and culturally specific. The dispute has ignited a debate about trademark rights, fair competition, and the impact on small businesses within the Asian food industry.