"Best Friend Entrepreneurs Revolutionize Plant-Based Meat with Real Animal Fat for Incredible Taste"

Brice Klein and Saba Fazeli, both 29, are entrepreneurs aiming to revolutionize plant-based meat by adding real animal fat to improve taste and texture. Their startup, Choppy, seeks to address the flavor and texture limitations of plant-based proteins. They are part of a growing trend of startups, including Mission Barns and Hoxton Farms, exploring the addition of lab-grown fat to enhance plant-based meats. These entrepreneurs believe that improving taste is crucial for the long-term success of plant-based products, as evidenced by the recent stagnation in plant-based meat sales.