"Chili Crunch Controversy: Momofuku's Trademark Battle Explained"
TL;DR Summary
Momofuku's trademark of "chile crunch" has sparked controversy as it issued cease and desist orders to small businesses using similar terms, prompting public outcry and debate over cultural sensitivity and trademark rights. An IP lawyer explains that the legal action aims to protect the brand's exclusivity and profitability, but the public backlash may impact the trademark office's decision. The lawyer also discusses the potential impact on small businesses facing litigation and the cost-benefit analysis for Momofuku.
- How Did Momofuku Even Trademark Chili Crunch at All? An IP Lawyer Explains | Bon Appétit Bon Appetit
- "You Are A Culinary Colonizer": People Are Calling For A Boycott Of David Chang's Momofuku After The Company Sent Cease-And-Desists To Asian-Owned Businesses Yahoo! Voices
- Chili Crunch Brand Responds to David Chang’s Trademark Attempt TODAY
- David Chang’s Company, Momofuku, Claims Sole Rights to ‘Chile Crunch’ The New York Times
- ‘Trademark bully’: Momofuku turns up heat on others selling ‘chili crunch’ The Guardian
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