Coinbase Goes Lo-Fi Karaoke for Super Bowl Ad, Aiming to Make Crypto Relatable

Coinbase returns to the Super Bowl with a spare 60-second lo-fi spot that plays like a bar karaoke screen, featuring minimalist animation and lyrics from the Backstreet Boys’ “Everybody (Backstreet’s Back).” Executives say the restrained, no-frills approach is designed to stand out amid celebrity-filled ads, create a communal singalong moment, and show that crypto can appeal beyond techies, hoping viewers will look up crypto after the spot.