Early Look at 2026 Super Bowl Ads: Star-Studded, Record-Price Spots
TL;DR Summary
The article previews the 2026 Super Bowl LX commercial lineup that has already been released, spotlighting a star-studded slate from Michelob Ultra, Bud Light, Fanatics Sportsbook, Instacart, Budweiser, Pepsi, Uber Eats, Oikos, Hims & Hers, Pringles, Squarespace, Grubhub, Google Gemini, Lay’s and more—highlighting teaser campaigns and noting that 30-second spots are selling for around $10 million.
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