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Xbox commits to first-party and hardware, rejects becoming 'just a publisher'
gaming4 hours ago

Xbox commits to first-party and hardware, rejects becoming 'just a publisher'

In a Windows Central interview, Xbox EVP Matt Booty said the company won't back away from first-party development or hardware, reiterating Xbox's commitment to being a first-party publisher in partnership with its platform team. He cites ongoing work like getting games such as Gears of War running on new devices, the ROG Xbox Ally handheld, and an upcoming console potentially launching in 2027, and emphasizes that any return to a console-first strategy starts with hardware decisions.

via Pure Xbox|
#first-party#gaming#hardware
Xbox's reboot signals hardware-first revival and renewed first‑party focus
technology8 hours ago

Xbox's reboot signals hardware-first revival and renewed first‑party focus

Xbox’s new leadership duo, Asha Sharma and Matt Booty, push a hardware‑driven reboot with renewed console investment and a stronger emphasis on first‑party games, while exploring opportunities beyond the console for non‑hardware players. Sharma says she’ll learn the rationale behind past decisions and will guard a careful AI approach, promising to avoid “slop,” and Booty underscores deep integration of first‑party development with hardware decisions. The changes follow leadership shifts with Phil Spencer’s retirement and Sarah Bond’s departure as the team aims for a bold, 25‑year outlook.

via Eurogamer|
#gaming#hardware#leadership
Xbox February Update Expands 1440p Streaming, Handheld Enhancements and Retro Classics
technology11 hours ago

Xbox February Update Expands 1440p Streaming, Handheld Enhancements and Retro Classics

Xbox’s February update unlocks up to 1440p cloud streaming for Game Pass Ultimate on Series X|S, One X and One S, adds new PC App sounds, updates ROG Ally (including removable storage formatting and a Shader Delivery indicator), and rolls out Postgame Recaps for PC Insiders plus a public preview of the refreshed Xbox Cloud Gaming web experience. It also adds Handheld Compatibility, expands Xbox Play Anywhere to 1000+ titles, enables Stream Your Own Game for 1000+ titles, introduces Retro Classics with 100+ games via Antstream Arcade, and broadens mouse & keyboard (130+ games) and touch controls (260+ games) support.

via Xbox Wire|
#1440p#cloud-gaming#play-anywhere
Xbox isn’t dead, says its co‑creator amid leadership shake‑up
gaming15 hours ago

Xbox isn’t dead, says its co‑creator amid leadership shake‑up

Seamus Blackley, original Xbox co‑creator, says Xbox isn’t dead after likening the appointment of Asha Sharma to a “palliative care doctor,” telling fans he’s asked dozens if the brand will survive and replying with a firm “No.” He says he loves Xbox and nearly died to bring it into existence, while also urging realism and acknowledging that progress requires learning from pain. The comments come as Sharma is set to replace Phil Spencer as head of Xbox and as Sarah Bond departs, signaling ongoing leadership changes.

via Eurogamer|
#asha-sharma#gaming#microsoft
Xbox's New Era: Hope Mixed With Old Doubts
technology1 day ago

Xbox's New Era: Hope Mixed With Old Doubts

Eurogamer's Chris Tapsell surveys Xbox's post‑Spencer era, noting new Microsoft Gaming head Asha Sharma as a potential beacon of renewal while warning that strategic contradictions, AI hype, and ongoing leadership churn risk undermining long‑term goals and talent retention—even as Nadella urges bold, cross‑device bets for the future.

via Eurogamer|
#ai#gaming#leadership
Microsoft Signals Xbox Revival With Fresh Gaming Leadership as Executives Exit
technology1 day ago

Microsoft Signals Xbox Revival With Fresh Gaming Leadership as Executives Exit

The Verge reports internal sources say Microsoft is reshaping Xbox leadership to reboot the brand: Asha Sharma will lead Microsoft Gaming as Phil Spencer retires and Sarah Bond leaves, amid criticism of Bond's Xbox Anywhere strategy and ongoing hardware revenue declines; Microsoft reportedly hopes a refreshed leadership can revive the 'renegade' Xbox spirit and drive a turnaround despite broader AI-related cost pressures.

via Eurogamer|
#asha-sharma#microsoft#phil-spencer
Xbox AI pledge signals human-led storytelling as Sharma takes Microsoft Gaming helm
technology1 day ago

Xbox AI pledge signals human-led storytelling as Sharma takes Microsoft Gaming helm

Microsoft Gaming CEO Asha Sharma pledges a 'no bad AI' policy at Xbox, insisting AI is part of gaming but that great stories remain human-crafted and the platform will avoid 'soulless AI slop' or short-term efficiency grabs. The move follows Sharma’s rise from CoreAI president to Microsoft Gaming chief, amid leadership changes that see Phil Spencer and Sarah Bond depart Xbox, signaling a push toward platform-building during a transformative tech era.

via GamesIndustry.biz|
#ai-ethics#asha-sharma#leadership
Asha Sharma Takes the Helm of Microsoft Gaming, Promises AI-Driven, Platform-First Play
technology2 days ago

Asha Sharma Takes the Helm of Microsoft Gaming, Promises AI-Driven, Platform-First Play

Asha Sharma was named CEO of Microsoft Gaming, succeeding Phil Spencer, signaling a platform-wide, AI-forward approach for Xbox across console, PC, mobile, and cloud. Drawing on leadership roles at Instacart, Meta, Porch, and Microsoft’s CoreAI, she outlines priorities of great games, loyalty to core Xbox fans, and new business models, while not treating franchises as static IP. Her first move: promote Matt Booty to Chief Content Officer to anchor content while she focuses on cross-platform execution and community engagement. The shift comes amid revenue pressure and leadership changes, with Sharma emphasizing gaming as art and a renegade spirit for Xbox.”,

via GeekWire|
#ai#asha-sharma#leadership
Xbox at a Crossroads: Billions Spent, Brand Unclear After Leadership Shake-Up
technology2 days ago

Xbox at a Crossroads: Billions Spent, Brand Unclear After Leadership Shake-Up

Microsoft’s Xbox strategy under Phil Spencer—massive investments in Game Pass, cloud gaming, and acquisitions of Bethesda and Activision Blizzard—has been accompanied by layoffs, studio closures, and muddled branding. With Spencer retiring and a leadership reshuffle (Asha Sharma to lead, Sarah Bond leaving), the future direction remains murky: is Xbox a console, a platform across devices, or something else entirely?

via The Verge|
#activision-blizzard#bethesda#game-pass
Xbox Rehires Veteran Craig Cincotta as Chief of Staff to CEO Office
technology2 days ago

Xbox Rehires Veteran Craig Cincotta as Chief of Staff to CEO Office

Craig Cincotta, a former Xbox director of communications, returns after 13 years to become Chief of Staff for Xbox’s Office of the CEO, reporting to new Microsoft Gaming CEO Asha Sharma. The move follows recent leadership changes at Xbox and signals a tighter integration of strategy and AI initiatives across the gaming division, with multiple Chiefs of Staff already serving in different Xbox units.

via Pure Xbox|
#ai#chief-of-staff#microsoft
Xbox reset: Sharma takes over as Spencer retires and Bond exits
tech2 days ago

Xbox reset: Sharma takes over as Spencer retires and Bond exits

Microsoft is reshaping its gaming leadership: Phil Spencer is retiring, Xbox president Sarah Bond is leaving, and AI-focused executive Asha Sharma is promoted to EVP and CEO of Microsoft Gaming to steer Xbox beyond the console era, signaling a strategic reset amid declining hardware revenue and internal debates about Sharma’s gaming experience and the direction of Bond’s ‘Xbox Everywhere’ push.

via The Verge|
#asha-sharma#gaming#leadership