Asha Sharma Takes the Helm of Microsoft Gaming, Promises AI-Driven, Platform-First Play

Asha Sharma was named CEO of Microsoft Gaming, succeeding Phil Spencer, signaling a platform-wide, AI-forward approach for Xbox across console, PC, mobile, and cloud. Drawing on leadership roles at Instacart, Meta, Porch, and Microsoft’s CoreAI, she outlines priorities of great games, loyalty to core Xbox fans, and new business models, while not treating franchises as static IP. Her first move: promote Matt Booty to Chief Content Officer to anchor content while she focuses on cross-platform execution and community engagement. The shift comes amid revenue pressure and leadership changes, with Sharma emphasizing gaming as art and a renegade spirit for Xbox.”,