A recent report suggests that the launch of the M5 Vision Pro update had minimal impact on sales, with estimates of only 45,000 units sold in Q4 2025, amid declining VR market trends and reduced marketing efforts by Apple. Despite improvements in the device's comfort, battery life, and performance, the overall sales performance remains modest, and the product has yet to become a major success.
Despite Meta's significant investments in the metaverse, the virtual reality (VR) market in the U.S. has been shrinking, with sales of VR headsets and augmented reality (AR) glasses dropping nearly 40% to $664 million in 2023. This decline highlights the challenge Meta faces in bringing immersive technology into the mainstream. The company's Reality Labs unit, responsible for developing VR and AR technologies, has lost about $25 billion since the beginning of 2022. Meta is hoping that the release of the Quest 3 VR headset and Apple's entry into the market with the Vision Pro mixed-reality headset in 2024 will help revitalize the industry.
