
Apple Cuts Vision Pro Production Amid Weak AR/VR Sales
In 2025, both Apple and Meta faced significant challenges in the VR headset market, with Apple shipping only 45,000 Vision Pro units and Meta experiencing a 16% decline in Quest shipments, amid a broader market downturn and reduced advertising. Despite the slump in consumer VR, the market for smart glasses is booming, with IDC projecting a 211.2% growth in 2025, and Apple and Meta exploring enterprise and educational applications for their devices. The market is expected to recover somewhat in 2026, especially for Apple with plans for a lower-cost headset targeting enterprise use.












