Instagram Tests Unskippable Ads, Users Frustrated
Instagram is testing unskippable video ads in the main feed that prevent users from scrolling until the ad's timer runs out, a move that could increase ad exposure but may frustrate users.
Tag
Video Ads
All articles tagged with #video ads
"Google TV Introduces Full-Screen Fast Food Ads to Homescreen"
Google TV's homescreen now features full-length video ads for fast food, such as Hardee’s – Carl’s Jr., triggering mixed reactions from users. While the ads can be skipped and are currently limited to the homescreen carousel, some users are expressing frustration over the intrusion of commercial content in their viewing experience. Despite this, Google TV continues to offer a range of functionalities and remains a popular choice for streaming content.
Google Faces Accusations and Controversy Over Video Ad Placement
Google is facing scrutiny over allegations that it misled advertisers about the placement of video ads and potentially violated US sanctions. Research from analytics company Adalytics suggests that Google may have cost media buyers billions of dollars by placing ads on sites in ways that violate its own standards. Adalytics found that Google often placed ads in small, muted video players that autoplayed on a loop without viewer interaction, violating Google's quality standards. There are also concerns about Google running ads on websites such as Russia Today, Pravda, Breitbart, Zero Hedge, and Newsmax. Advertisers are calling for refunds and transparency from Google, while advertising companies are urging caution for advertisers participating in Google's ecosystem.
Google Faces Accusations of Violating Guidelines and Misleading Advertisers
Google has denied allegations that it violated its own guidelines and misled advertisers regarding ad viewership on third-party websites. Adalytics, a third-party analytics company, claimed that Google's video ads often appeared on lower-quality websites, were positioned away from the main content, and sometimes ran without audio. Adalytics suggested that these practices may have artificially inflated ad metrics, leading to advertisers paying more. Google has rejected these claims, stating that the report used unreliable methodologies and that the majority of video ad campaigns run on YouTube. The allegations come as Alphabet, Google's parent company, faces scrutiny over its advertising practices.
"Monetizing TikTok: Creators invited to make video ads for earning potential"
TikTok is launching the "TikTok Creative Challenge," a new monetization feature that allows creators to submit video ads to brand challenges and earn money based on video performance. To be eligible, creators must have a US-based account with at least 50,000 followers. Approved videos will run as ads on the app's For You Feed, and creators will have access to resources and a dedicated community. This new feature aims to simplify the process of reaching out to brands for collaborations and follows the opening of TikTok's revamped creator fund, the "Creativity Program Beta."
Google's AI-powered advertiser features drive automation.
Google is launching two new AI-powered features for advertisers that will automatically find the best ad placements for brands across its services. The first feature, called Demand Gen, will use AI to place photo and video ads across several products such as Gmail, YouTube feed, and Shorts. The second feature will use AI to find the best ad placements with the goal of maximizing views of a brand's video ads. Early testing shows that brands received on average 40% more video views with the new tool.