Google's AI-powered advertiser features drive automation.

Google is launching two new AI-powered features for advertisers that will automatically find the best ad placements for brands across its services. The first feature, called Demand Gen, will use AI to place photo and video ads across several products such as Gmail, YouTube feed, and Shorts. The second feature will use AI to find the best ad placements with the goal of maximizing views of a brand's video ads. Early testing shows that brands received on average 40% more video views with the new tool.