Google Faces Accusations and Controversy Over Video Ad Placement
Google is facing scrutiny over allegations that it misled advertisers about the placement of video ads and potentially violated US sanctions. Research from analytics company Adalytics suggests that Google may have cost media buyers billions of dollars by placing ads on sites in ways that violate its own standards. Adalytics found that Google often placed ads in small, muted video players that autoplayed on a loop without viewer interaction, violating Google's quality standards. There are also concerns about Google running ads on websites such as Russia Today, Pravda, Breitbart, Zero Hedge, and Newsmax. Advertisers are calling for refunds and transparency from Google, while advertising companies are urging caution for advertisers participating in Google's ecosystem.
- Google is in hot water over video ads The Verge
- Ad-Fraud Claims Could Force Google to Pay Billions. But Don't Hold Your Breath. Gizmodo
- Ad agencies say they never liked Google video partners inventory AdAge.com
- Google accused of ripping off advertisers with video ads no one saw. Now, the expert view The Register
- Google disputes claims of misleading video ad placement PR Week
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