Google Faces Accusations of Violating Guidelines and Misleading Advertisers

Google has denied allegations that it violated its own guidelines and misled advertisers regarding ad viewership on third-party websites. Adalytics, a third-party analytics company, claimed that Google's video ads often appeared on lower-quality websites, were positioned away from the main content, and sometimes ran without audio. Adalytics suggested that these practices may have artificially inflated ad metrics, leading to advertisers paying more. Google has rejected these claims, stating that the report used unreliable methodologies and that the majority of video ad campaigns run on YouTube. The allegations come as Alphabet, Google's parent company, faces scrutiny over its advertising practices.