"Monetizing TikTok: Creators invited to make video ads for earning potential"

TikTok is launching the "TikTok Creative Challenge," a new monetization feature that allows creators to submit video ads to brand challenges and earn money based on video performance. To be eligible, creators must have a US-based account with at least 50,000 followers. Approved videos will run as ads on the app's For You Feed, and creators will have access to resources and a dedicated community. This new feature aims to simplify the process of reaching out to brands for collaborations and follows the opening of TikTok's revamped creator fund, the "Creativity Program Beta."