Tag

Updates Tab

All articles tagged with #updates tab

WhatsApp to Launch Ads and Subscription Model, Boosting Revenue Potential

Originally Published 6 months ago — by CBS News

WhatsApp is introducing a subscription model and ads to its 'Updates' tab, allowing channel owners to offer exclusive content for a fee and promote their channels through ads, while keeping user chats end-to-end encrypted and free from ads. These features aim to enhance brand engagement and monetization on the platform, rolling out globally over the next few months.

top-news technology ads monetization subscription-model technology updates-tab whatsapp

WhatsApp to Launch Ads, Marking a New Revenue Stream for Meta

Originally Published 6 months ago — by The Verge

WhatsApp is officially introducing ads through its Stories-like status feature, allowing businesses to display sponsored content within the app's Updates tab, while assuring users that their personal messages and calls remain private. Meta plans to tailor ads based on limited user data and is also adding promoted channels and subscription options for exclusive updates.

top-news technology ads meta privacy technology updates-tab whatsapp