All articles tagged with #tv viewership
For the first time, streaming has surpassed traditional TV in the US, with YouTube leading the way at 12.5% of all TV viewing, driven by a shift towards creator-based content and a 71% increase in streaming usage over four years.
Streaming services in the US have surpassed broadcast and cable TV for the first time, capturing 44.8% of TV usage in May, with YouTube leading at 12.5%, reflecting a major shift in media consumption driven by on-demand content and the COVID pandemic.
For the first time, streaming services have surpassed combined broadcast and cable TV viewing, accounting for 44.8% of total TV consumption in May 2024, driven by growth in free ad-supported channels, YouTube, and media companies shifting focus to streaming platforms, with Netflix leading subscription services.
In May, streaming surpassed broadcast and cable TV for the first time, accounting for 44.8% of viewership, driven by both subscription and free services like YouTube, which hit a record 12.5% share, reflecting a significant shift in consumer habits over the past four years.
The women's NCAA championship game between Iowa and South Carolina set a new TV viewership record with 18.7 million viewers, peaking at 24 million, marking the largest audience for any basketball game since 2019. Caitlin Clark, a standout player for Iowa, was a major draw, but South Carolina ultimately won the game, completing an undefeated 38-0 season. Clark now looks ahead to the 2024 WNBA Draft, where she is expected to be the No. 1 overall pick by the Indiana Fever.
The rematch between Iowa and LSU in the Elite Eight of the women's college basketball tournament is anticipated to be a landmark TV event, following last year's record-breaking national championship game. ESPN is set to air the game, featuring star players like Caitlin Clark and Angel Reese, with high viewership expectations. The tournament has seen increased interest and viewership, with Iowa's recent games drawing significant audiences. The potential last game of Caitlin Clark's college career adds further significance, and ESPN has prepared extensive coverage and content to celebrate her achievements.
Despite the decline in TV viewership for most programming, the Super Bowl continues to attract a massive audience, with 200 million people watching at least some part of the game. While the idea of a monoculture where everyone shares common touchstones may be nostalgic, the reality is that cultural commonality now comes from smart and connected consumption rather than sheer audience mass. The focus is on finding like-minded individuals to share experiences and discussions, rather than on mustering enormous audiences.
Super Bowl 2024 attracted 39 million viewers, a 6% increase from the previous year, with Taylor Swift's presence and Travis Kelce's star power contributing to the surge. The game's TV viewership was the highest in six years and the third most viewed of all time. Usher's halftime show drew 30.1 million viewers, up 5% from Rihanna's 2023 show. Taylor Swift celebrated Kelce's victory with a kiss on the field, having flown in from Japan where she was on tour, and was joined by friends and family in a suite at the stadium.
Usher's Super Bowl halftime show drew 30.1 million households, 5% more than Rihanna's 2023 performance, with guest appearances from H.E.R., Alicia Keys, Lil Jon, and Ludacris. Estimates suggest over 100 million people watched the show, surpassing Dr. Dre's 2022 halftime performance, while rumors of Kanye West's appearance were debunked.
Nielsen's 2023 streaming report reveals that "Suits" surpassed "The Office" for the most minutes watched in a single year, with 57.7 billion total minutes. The report also highlights the top-streamed titles, including "Bluey," "NCIS," and "Ted Lasso," and shows a dominance of children's content in the movies chart. Streaming viewership in 2023 increased by 21% compared to 2022, with American audiences collectively spending 21 million years streaming content.
The NFL experienced a significant increase in TV viewership during its 2022 season, with regular-season games averaging 17.9 million viewers, the second-highest since 1995. The league's new television contracts and the number of teams vying for postseason spots were cited as contributing factors. Streaming platforms like Prime Video and ESPN saw substantial gains, with "Thursday Night Football" on Prime Video averaging 11.86 million viewers and "Monday Night Football" on ESPN, ESPN2, and ABC experiencing a 29% increase. CBS and NBC also saw increases in viewership, with CBS averaging 19.35 million and NBC's "Sunday Night Football" reaching its best viewership since 2015. FOX, in its 30th season, saw a 2% increase in its late window viewership.