Streaming Becomes the Most-Watched TV Platform, Surpassing Broadcast and Cable
TL;DR Summary
For the first time, streaming services have surpassed combined broadcast and cable TV viewing, accounting for 44.8% of total TV consumption in May 2024, driven by growth in free ad-supported channels, YouTube, and media companies shifting focus to streaming platforms, with Netflix leading subscription services.
- Streaming surpasses combined broadcast and cable viewing for first time ever CNBC
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming Dethrones Broadcast and Cable TV in Ratings First The Daily Beast
- Streaming overtakes cable and broadcast as the most-watched form of TV NBC News
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