All articles tagged with #nielsen
'Stranger Things' remains the top streaming show in the US, while Apple TV's 'Pluribus' debuts in the top 10 following its seventh episode, and 'Percy Jackson' returns with its second season premiere, reflecting strong viewer engagement across various series.
YouTube has maintained its position as the top TV distributor in the US for six consecutive months, increasing its share to 13.4% in July, surpassing Disney and other media companies, with streaming now accounting for nearly half of all TV viewing.
For the first time since Nielsen began tracking TV use, over-the-air broadcast networks accounted for less than 20% of TV viewing in June, dropping to 18.5%, as streaming continues to dominate, especially among kids and teenagers, with Netflix leading the growth.
Apple TV+ had its best year in 2025, with 'Severance' ranking fifth among the top streaming shows according to Nielsen, despite having fewer subscribers than larger platforms. The list highlights the biggest streaming hits of the year, noting that some popular shows like 'The White Lotus' and 'The Last of Us' are not counted as streaming due to their premiere on HBO's linear network.
For the first time, streaming has surpassed traditional TV in the US, with YouTube leading the way at 12.5% of all TV viewing, driven by a shift towards creator-based content and a 71% increase in streaming usage over four years.
Streaming services in the US have surpassed broadcast and cable TV for the first time, capturing 44.8% of TV usage in May, with YouTube leading at 12.5%, reflecting a major shift in media consumption driven by on-demand content and the COVID pandemic.
Streaming services in the U.S. surpassed cable and broadcast TV in total viewership for the first time in May, accounting for 44.8% of all TV viewing, driven largely by free streaming platforms like PlutoTV, Roku Channel, and Tubi, with YouTube leading at 12.5% and Netflix at 7.5%.
For the first time, streaming viewership in the U.S. has surpassed cable and broadcast TV combined, accounting for 44.8% of all TV watching in May, driven by platforms like YouTube, PlutoTV, Roku Channel, and Tubi, with Netflix leading the way. This shift reflects a significant decline in traditional TV consumption and highlights the growing dominance of streaming services, especially during the summer months.
In May, streaming surpassed broadcast and cable TV for the first time, accounting for 44.8% of viewership, driven by both subscription and free services like YouTube, which hit a record 12.5% share, reflecting a significant shift in consumer habits over the past four years.
In May, for the first time, more Americans watched television via streaming services than through cable and broadcast networks combined, marking a significant shift in viewing habits and signaling that streaming has become the dominant form of TV consumption.
Netflix will use Nielsen to measure the audience for its Christmas Day NFL games, Chiefs-Steelers and Ravens-Steelers, ensuring accurate viewership data. This decision contrasts with Netflix's previous choice not to use Nielsen for the Jake Paul vs. Mike Tyson fight, likely due to the NFL's requirement for objective measurement, unlike the fight where Netflix could use less reliable metrics.
Fox Sports executive Mike Mulvihill has questioned Netflix's claim that 60 million households watched the Jake Paul vs. Mike Tyson fight, pointing out the lack of third-party verification like Nielsen ratings. Mulvihill suggests that Netflix's viewership numbers might be inflated or calculated in a non-traditional way, such as counting each stream reload as a separate view. This highlights the ongoing tension between traditional media measurement methods and new technology platforms.
President Joe Biden's State of the Union address drew 32.3 million viewers, marking an 18% increase from last year, with Fox News leading in viewership. The majority of viewers were 55 or older, and broadcast coverage accounted for 56% of the audience. In the 25-54 demographic, NBC News was on top, while Fox News led among cable networks. This marks Biden's second-largest audience for an address to a joint session of Congress, following his 2021 speech which drew 38.2 million viewers.
The first streaming-exclusive NFL playoff game on Peacock contributed to the biggest day on streaming platforms ever measured by Nielsen, with January also featuring nine of the 10 highest volume days on streaming. The NFL game drove Peacock to its largest share of viewing for a month, while YouTube and Netflix remained the top individual streaming platforms. Additionally, sports, particularly the end of the NFL regular season and early playoff rounds, accounted for 28 percent of all broadcast viewing in January, with Netflix's "Fool Me Once" being the top streaming title for the month.
YouTube celebrates one year as Nielsen's top U.S. streaming platform, with 8.6% of all viewing on U.S. TV screens in January. Senior execs Nicky Rettke and Tara Walpert Levy discuss the platform's success, including the impact of creators, ad innovation for connected TVs, and partnerships with media companies and the NFL. They also highlight the growth of YouTube Shorts and the platform's role in the evolving ad market, emphasizing the importance of automation and the strong advertiser sentiment.