"Super Bowl LVIII Shatters TV Ratings Records, Debunking the Myth of Monoculture"
Despite the decline in TV viewership for most programming, the Super Bowl continues to attract a massive audience, with 200 million people watching at least some part of the game. While the idea of a monoculture where everyone shares common touchstones may be nostalgic, the reality is that cultural commonality now comes from smart and connected consumption rather than sheer audience mass. The focus is on finding like-minded individuals to share experiences and discussions, rather than on mustering enormous audiences.