Streaming Becomes the Dominant Force in US TV Viewership

TL;DR Summary
Streaming services in the US have surpassed broadcast and cable TV for the first time, capturing 44.8% of TV usage in May, with YouTube leading at 12.5%, reflecting a major shift in media consumption driven by on-demand content and the COVID pandemic.
- Streaming surpasses broadcast and cable TV viewing in US for first time Reuters
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming viewership exceeded cable and broadcast combined for the first time last month, report says Yahoo Finance
- Streaming viewership overtakes cable and broadcast for first time The Hill
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