"Taylor Swift's Impact on Super Bowl 2024 Viewership"
TL;DR Summary
Super Bowl 2024 attracted 39 million viewers, a 6% increase from the previous year, with Taylor Swift's presence and Travis Kelce's star power contributing to the surge. The game's TV viewership was the highest in six years and the third most viewed of all time. Usher's halftime show drew 30.1 million viewers, up 5% from Rihanna's 2023 show. Taylor Swift celebrated Kelce's victory with a kiss on the field, having flown in from Japan where she was on tour, and was joined by friends and family in a suite at the stadium.
Topics:sports#halftime-show#sports-and-entertainment#super-bowl-2024#taylor-swift#travis-kelce#tv-viewership
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