All articles tagged with #nielsen report
For the first time, streaming services have surpassed combined broadcast and cable TV viewing, accounting for 44.8% of total TV consumption in May 2024, driven by growth in free ad-supported channels, YouTube, and media companies shifting focus to streaming platforms, with Netflix leading subscription services.
Nielsen's latest report shows YouTube's continued dominance in TV streaming, with 8.6% of viewing on television screens and over 1 billion hours of daily content watched. Gen Z favors user-generated content, leading to a surge in top YouTubers' TV watch time. However, TikTok remains strong on mobile devices and is testing longer video uploads, potentially challenging YouTube's dominance. YouTube has also achieved milestones with 100 million paying users for YouTube Music and YouTube Premium, 8 million subscribers for YouTube TV, and over 70 billion daily views for YouTube Shorts.