American Airlines has reversed its decision to cut AAdvantage mileage and Loyalty Points earnings on tickets booked through non-preferred travel agencies. This change follows the announcement of Chief Commercial Officer Vasu Raja's departure and reflects a shift in strategy as the airline acknowledges the need to focus on generating premium revenue rather than just cutting costs.
American Airlines has reversed its plan to eliminate mileage-earning from some travel agency tickets due to confusion. The airline still aims to move to new distribution capability (NDC) over time. The change was initially set for May 1, then delayed to July, and now canceled following Chief Commercial Officer Vasu Raja's departure. The decision comes as American Airlines struggles to capture business travel upticks seen by competitors like Delta and United.
American Airlines is making significant changes to its loyalty program and bag fees, limiting the ability to earn miles and Loyalty Points based on booking channels and raising checked bag fees. The airline will exclusively award AAdvantage miles and Loyalty Points for flights booked through select partners and preferred travel agencies, while also increasing checked bag fees for domestic and short-haul international flights. Additionally, American is adding more perks and benefits exclusively for AAdvantage members, aiming to boost loyalty program sign-ups and engagement.