
Target to Remove Synthetic Dyes From Cereals by May for Cleaner Labels
Target plans to pull cereals containing synthetic dyes by the end of May as part of a fast push to offer cleaner-label products for shoppers.
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Target plans to pull cereals containing synthetic dyes by the end of May as part of a fast push to offer cleaner-label products for shoppers.

Walmart announced it will remove synthetic dyes and 30 other food additives from its private-label products by 2027, responding to consumer demand for simpler ingredients and increased regulatory scrutiny, affecting around 1,000 products including snacks, baked goods, and dressings.

Mars, the maker of M&M's and Skittles, has refused to remove synthetic dyes from its candies despite health officials' efforts and industry shifts towards natural ingredients, citing safety, cost, and consumer preferences. While some companies are phasing out artificial dyes, Mars continues to use them, facing ongoing regulatory and public health debates.

General Mills announced it will remove artificial colors from all its U.S. cereals and foods by 2027, including a commitment to eliminate synthetic dyes from school offerings by 2026, aligning with broader industry moves to address health concerns related to food additives.

California lawmaker Jesse Gabriel plans to introduce a bill to ban seven artificial food dyes, including those linked to hyperactivity and behavioral issues in children, from foods served in public schools. The bill, AB 2316, would also outlaw titanium dioxide, a whitening agent, and is supported by a comprehensive assessment from the state of California showing an association between synthetic food dyes and adverse neurobehavioral effects in children. The legislation aims to address the rising number of ADHD diagnoses and would go into effect at the beginning of 2025 if signed into law.