"Adobe's Symbol: Promoting Transparency in AI-Generated Content"
Originally Published 2 years ago — by The Verge
Adobe, along with other companies in the Coalition for Content Provenance and Authenticity (C2PA), has created a symbol called the "icon of transparency" to be attached to content alongside metadata, indicating its provenance and whether it was created using AI tools. The symbol can be added through Adobe's editing platforms and will provide information about ownership, the AI tool used, and other production details. The aim is to encourage the tagging of AI-generated data and increase transparency in content creation. The symbol will be implemented by C2PA members in the coming months, including Microsoft. Other companies, such as Google and Digimarc, have also developed their own content markers to address concerns over authenticity in AI-generated content.