
PepsiCo Increases Investment in Celsius in $585 Million Deal
Celsius Holdings' stock surged after a $585 million deal with PepsiCo, expanding their partnership and increasing PepsiCo's stake to 11%, which includes distribution rights for Celsius and acquisition of the Rockstar Energy brand in North America. The deal strengthens Celsius's market position and is seen as a positive move for its growth prospects, with the stock reaching its highest level in 14 months amid a strong rebound in sales and earnings.












