
LIV Golf's $5B Bet Fails to Topple the PGA Tour Despite Big Spending
Saudi-backed LIV Golf has spent nearly $5 billion to challenge the PGA Tour, but it faces weak attendance, tepid TV viewership, and the departure of star players, allowing the PGA Tour to regain dominance with new leadership, bigger sponsorships, and an equity-based model. LIV is renegotiating player contracts, switching to 72-hole events to win world ranking points, and pursuing a potential truce with the Tour, while exploring new broadcasting deals (including TNT Sports) and partnerships. The evolving landscape also involves talks of limited funding from Saudi backers if losses continue and possible returns for prominent LIV defectors under a new PGA Tour framework.













