Mercedes lands Microsoft F1 sponsorship ahead of 2026 season
TL;DR Summary
Mercedes has secured a multi-year Microsoft sponsorship starting in 2026, shifting allegiance from Alpine. The Microsoft logo will appear on the W17 and drivers’ overalls, with the deal expanding Microsoft Azure and AI capabilities to boost computing, simulations, race strategy, and cross‑team analytics.
- Microsoft switches F1 sponsorship from Alpine to Mercedes Motorsport.com
- Have Mercedes pioneered a left-field solution with the W17? Formula 1
- Mercedes unveils striking W17 ahead of 2026 F1 season Yahoo Sports
- ‘Biggest shake up in history’: Mercedes unveils first look at new car ahead of 2026 F1 season The New York Times
- Microsoft now sponsors the Mercedes-AMG F1 team. The Verge
Reading Insights
Total Reads
0
Unique Readers
15
Time Saved
9 min
vs 10 min read
Condensed
98%
1,908 → 43 words
Want the full story? Read the original article
Read on Motorsport.com