McDonald's Signals the End of an Era with a Bittersweet Announcement
Originally Published 2 years ago — by Inc.
McDonald's has announced that it will be phasing out self-serve beverage stations in its dining rooms across the U.S. by 2032, aiming to create a consistent experience for customers across all ordering points. This move marks the end of an era for the iconic American fast-food chain, as self-serve fountain soda has been a quintessential part of the McDonald's experience for decades. The decision raises questions about the changing dining habits and profit margins, while also reflecting on the cultural significance of soda fountains in American history.