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Sarah Bond

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Microsoft Signals Xbox Revival With Fresh Gaming Leadership as Executives Exit
technology5 days ago

Microsoft Signals Xbox Revival With Fresh Gaming Leadership as Executives Exit

The Verge reports internal sources say Microsoft is reshaping Xbox leadership to reboot the brand: Asha Sharma will lead Microsoft Gaming as Phil Spencer retires and Sarah Bond leaves, amid criticism of Bond's Xbox Anywhere strategy and ongoing hardware revenue declines; Microsoft reportedly hopes a refreshed leadership can revive the 'renegade' Xbox spirit and drive a turnaround despite broader AI-related cost pressures.

Xbox President Exits as Microsoft Advances Next-Gen Console Under New Leadership
technology7 days ago

Xbox President Exits as Microsoft Advances Next-Gen Console Under New Leadership

Xbox President Sarah Bond is leaving Microsoft to pursue her next steps, saying the moment is right during a period of change after the Activision Blizzard deal. She praises incoming Microsoft Gaming CEO Asha Sharma and will remain as an adviser to ensure a smooth transition as the company progresses on its next-generation Xbox, which is reportedly in development amid potential memory shortages; Bond also continues her duties on Tyson Foods' board.

Xbox President Sarah Bond Exits Microsoft, Passes Baton to Asha Sharma
gaming7 days ago

Xbox President Sarah Bond Exits Microsoft, Passes Baton to Asha Sharma

Xbox President Sarah Bond has announced her departure from Microsoft, saying it’s the right time to take her next step. In a LinkedIn note, she praises the team’s progress and confirms a leadership transition to Asha Sharma, with Bond staying on as Special Advisor during the handover. She also thanks Phil Spencer and Satya Nadella, and highlights ongoing momentum in cloud gaming and cross-device strategy.

Microsoft Gaming Shake-Up: Phil Spencer Retires, Asha Sharma to Lead
technology9 days ago

Microsoft Gaming Shake-Up: Phil Spencer Retires, Asha Sharma to Lead

Microsoft announced a major leadership reshuffle in its gaming division: Xbox chief Phil Spencer will retire after nearly four decades, with Sarah Bond also leaving; Asha Sharma, currently head of CoreAI, will become CEO of Microsoft Gaming and Spencer will stay on in an advisory role through the summer. The changes also include Matt Booty’s promotion to EVP and chief content officer as Sharma sets a strategy centered on great games, Xbox growth, and the future of play.

Microsoft Reinforces Commitment to Next-Gen Xbox Consoles and Handheld Devices
technology4 months ago

Microsoft Reinforces Commitment to Next-Gen Xbox Consoles and Handheld Devices

Microsoft affirms its commitment to Xbox hardware with new partnerships like the ASUS Xbox Ally handheld, while also exploring future first-party Xbox handhelds, despite recent consumer trust issues and market challenges. The company emphasizes ongoing investment in gaming hardware and cloud infrastructure, aiming to innovate and expand options for gamers.

"Xbox Establishes Team for Game Preservation and Forward Compatibility"
gaming1 year ago

"Xbox Establishes Team for Game Preservation and Forward Compatibility"

Xbox has established a new team focused on game preservation and forward compatibility, led by president Sarah Bond, to ensure the availability of old games on modern platforms and future Xbox ecosystems. The team aims to future-proof digital game libraries across evolving hardware paradigms, building on Xbox's history of delivering backwards compatibility and commitment to bringing forward the library of Xbox games for future generations. This move reflects Xbox's dedication to preserving games and addressing the ongoing impact of the industry's challenges, while also catering to long-time gamers who want all their games, including retro ones, in one place.

"Xbox President Sarah Bond Establishes Team for Game Preservation and Forward Compatibility"
gaming1 year ago

"Xbox President Sarah Bond Establishes Team for Game Preservation and Forward Compatibility"

Xbox President Sarah Bond has established a new team dedicated to game preservation and forward compatibility, aiming to future-proof the digital Xbox game libraries across hardware paradigms. Microsoft's plans include building new Xbox hardware for a significant technological leap and integrating Activision-Blizzard games into Xbox Game Pass. Bond also emphasized Microsoft's commitment to delivering player-first, developer-first value through gaming AI innovations and ensuring the accessibility of Xbox games for future generations.

"Xbox Podcast Special Edition: Phil Spencer's Big Business Update and More"
gaming2 years ago

"Xbox Podcast Special Edition: Phil Spencer's Big Business Update and More"

A 'special edition' of the Official Xbox Podcast is set to air on February 15, featuring Phil Spencer, Sarah Bond, and Matt Booty, who will provide updates on the Xbox business following recent discussions about the future of the Xbox brand, including the possibility of Xbox-exclusive games appearing on competing platforms. This comes after Phil Spencer's promise to share more details about the vision for the future of Xbox in response to the widespread discussions.

"Sarah Bond Takes the Helm as Xbox President in Microsoft's Leadership Shuffle"
business2 years ago

"Sarah Bond Takes the Helm as Xbox President in Microsoft's Leadership Shuffle"

Xbox has announced leadership changes, with Sarah Bond being promoted to Xbox president, overseeing hardware and software platforms. Matt Booty has been promoted to president of game content studios, Takeshi Numoto has become Microsoft's CMO, and Yusuf Mehdi will take over Numoto's role as consumer CMO. Marketing boss Chris Capossela is stepping down after 32 years at the company. These changes will result in more women than men in leadership positions on Microsoft's gaming team once Activision Blizzard CEO Bobby Kotick leaves his role.

Xbox Game Pass Ultimate's Cloud Gaming Feature Fails to Impress Users, Says Sarah Bond.
gaming2 years ago

Xbox Game Pass Ultimate's Cloud Gaming Feature Fails to Impress Users, Says Sarah Bond.

Xbox's corporate vice president of gaming, Sarah Bond, revealed that Xbox Cloud Gaming is not a popular feature compared to other Game Pass Ultimate features and is running at a loss. She explained that it is mostly used as a console feature, allowing players to start playing a game while it's downloading in the background. Bond also admitted that it's not always the best player experience as the games being streamed to devices were built for next-generation consoles.