Toyota Uses Retro Games and Prizes to Encourage US Worker Lobbying
Originally Published 23 days ago — by The Guardian
Toyota is using retro-style video games on an internal platform called Toyota Policy Drivers to encourage its US employees to lobby politicians on issues like environmental regulations, despite its public commitments to sustainability and reducing emissions. Critics argue this gamified approach to political advocacy is dystopian and undermines genuine climate action, highlighting a complex contrast between Toyota's environmental branding and its lobbying activities.