Toyota Motor North America reported a strong 2025 with 8% sales growth, driven by a nearly 18% increase in electrified vehicle sales, which now make up 47% of total sales. Lexus achieved its best-ever full-year sales, and Toyota launched its first U.S. battery plant, investing heavily in manufacturing and electrification efforts.
Toyota is recalling approximately 55,000 2025-2026 models, including the Camry and Corolla Cross Hybrid, due to a powertrain component that could become loose and cause fires, with owners to be notified by mid-February 2026 for free repairs.
Toyota is using retro-style video games on an internal platform called Toyota Policy Drivers to encourage its US employees to lobby politicians on issues like environmental regulations, despite its public commitments to sustainability and reducing emissions. Critics argue this gamified approach to political advocacy is dystopian and undermines genuine climate action, highlighting a complex contrast between Toyota's environmental branding and its lobbying activities.
In 2025, General Motors led U.S. vehicle sales with over 2.8 million units sold, despite a slowdown in the year's final quarter, driven by industry adjustments to tariffs and consumer incentives, with Toyota and Ford following in market share and sales volume.
Toyota is set to support Apple Car Keys, enabling users to unlock and start their Toyota vehicles using their Apple devices, enhancing convenience and integration between automotive and digital technology.
Toyota teases three new sports models debuting on December 4, including a production Lexus Sport Concept, a Toyota GR GT supercar with a hybrid V8 engine, and a race-ready GT3 version, all featuring hybrid powertrains and showcasing Toyota and Lexus's upcoming high-performance offerings.
Toyota announced a $10 billion investment in its U.S. operations over the next five years, including the launch of its first U.S. battery plant in North Carolina, which will produce batteries for hybrid and electric vehicles and create thousands of jobs, reinforcing its commitment to American manufacturing and electrification.
Toyota has begun production at its first US EV battery plant in North Carolina, marking a significant milestone with a $13.9 billion investment that will create over 5,000 jobs and support its expanding lineup of electrified vehicles, while also planning to invest an additional $10 billion in the US over the next five years.
Toyota has begun production at a new $13.9 billion battery plant in North Carolina and plans to invest up to $10 billion more in the US over the next five years, marking a significant expansion in its US operations amid shifting market conditions favoring hybrids and EVs.
Toyota has unveiled its first fully electric version of the Hilux pickup truck, featuring a new design, advanced safety features, and a 150-mile range, with rollout starting in Europe next month, though it will not be available in the US.
Toyota is recalling over 127,000 Tundra and Lexus LX SUVs from 2022-2024 due to a manufacturing defect in the twin-turbo V6 engine that can cause knocking, rough running, and engine failure. The company is developing a fix, likely involving engine replacements, but hybrid models are not included in this recall. Affected owners will be notified by early 2026.
Toyota, Lexus, and Subaru are recalling over 1 million vehicles due to faulty backup cameras that may not display properly, with the fix requiring a dealership visit for a software update. The affected models span from 2023 to 2026 across various Lexus, Toyota, and Subaru vehicles, and owners are advised to get the update promptly to avoid issues.
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Toyota refuted Donald Trump's claim of a new $10 billion investment in US auto plants, clarifying that the figure likely refers to past investments, and did not represent a new pledge. The company emphasized its ongoing commitment to investing in the US, but did not confirm any recent or specific $10 billion investment agreement.
Japanese companies, including Toyota, announced initiatives to strengthen U.S. relations and address trade tensions during President Trump's visit to Tokyo, with Toyota planning to import U.S.-made vehicles to Japan and open its distribution network to U.S. automakers.