Take-Two CEO Strauss Zelnick attributed Borderlands 4's softer-than-expected sales to challenges with its problematic PC release, despite Gearbox's claims of a nearly optimal launch, and expects future improvements to boost sales.
Borderlands 4 is currently on a 20% sale on Steam, just a month after release, which suggests it may be underperforming compared to Borderlands 3, despite having a larger budget. The sale and sales strategies indicate the game might see further discounts in the future, and while it's considered good, it hasn't achieved the same level of success as Borderlands 3.
Gearbox CEO Randy Pitchford humorously admits 'We suck' following Borderlands 4's launch, highlighting the company's ongoing efforts to entertain a global audience and improve their game development over nearly 20 years, despite strong sales of previous titles and a lack of significant competition in the looter-shooter genre.
Borderlands 4 chief Randy Pitchford emphasizes that understanding why players love loot decisions is key to creating successful looter shooters, criticizing other developers for not grasping this core mechanic, and highlighting the franchise's ongoing journey to entertain the world.
Randy Pitchford has expressed a strong personal connection to C4SH, a cowboy robot character in Borderlands 4's upcoming first DLC, highlighting his admiration for the character which he helped animate using his magic skills, and teasing new content and features coming early next year.
Borderlands 4 teases a new Vault Hunter inspired by Gambit at the Tokyo Game Show, with a humorous twist linked to Gearbox CEO Randy Pitchford's love for magic and card tricks, hinting at a potentially unique character coming in future DLC.
Gearbox CEO Randy Pitchford defends Borderlands 4's PC performance, claiming it is 'pretty damn optimal' despite widespread player complaints about stability, frame rates, and crashes, and suggests players adjust settings or use tools like DLSS to improve their experience.
Randy Pitchford, CEO of Gearbox, defended Borderlands 4's technical performance amid criticism, suggesting unhappy players should get refunds and optimize their hardware and settings, while the game remains popular despite ongoing issues.
Randy Pitchford has been responding to PC performance complaints about Borderlands 4 by advising players to adjust settings, use available tools like DLSS, and consider refunds or waiting for hardware improvements, amid ongoing performance issues and mixed reviews.
Gearbox CEO Randy Pitchford defends Borderlands 4's PC performance, stating the game is 'pretty optimal' and emphasizing the need for players to adjust settings for their desired balance of resolution, FPS, and visual features. He acknowledges ongoing work to improve performance and addresses console FOV concerns, highlighting the trade-offs inherent in gaming hardware and software optimization.
Borderlands 4's demanding PC specs and performance expectations have been highlighted by Gearbox's Randy Pitchford, who warns that running the game on below-minimum hardware is likely to result in unplayable performance, emphasizing the need for recent, high-end components to enjoy the game fully.
Gearbox CEO Randy Pitchford expressed some concern about the increased difficulty in Borderlands 4, noting that while challenges have been intensified, players can level up to overcome tougher enemies, balancing challenge with accessibility.
Borderlands 4 will feature over 200 hidden collectibles called Marcus Bobbleheads scattered across the map of Kairos, with most players unlikely to find them all, as revealed by Gearbox's Randy Pitchford. These collectibles are placed in hard-to-reach areas as a fun challenge for players exploring the open world, with some tied to achievements, though it's unclear if all are required for unlocking rewards.
Borderlands 4 is expected to take over five years before it receives a deep discount or becomes available on subscription services like Xbox Game Pass and PlayStation Plus, according to Gearbox CEO Randy Pitchford, highlighting a significant delay compared to previous titles. The game is set to launch on September 12 across multiple platforms, with a Nintendo Switch 2 version coming later.
Gearbox CEO Randy Pitchford faced criticism after suggesting cost-sensitive fans download Tiny Tina's Wonderlands for free and making comments about the pricing of Borderlands 4, which many fans found tone-deaf given current economic struggles. Despite the backlash, Pitchford defended his remarks, emphasizing the industry's move towards higher prices and the importance of accessibility for fans.