Gearbox CEO Faces Backlash Over Borderlands 4 Pricing and Messaging

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Source: Eurogamer
Gearbox CEO Faces Backlash Over Borderlands 4 Pricing and Messaging
Photo: Eurogamer
TL;DR Summary

Gearbox CEO Randy Pitchford faced criticism after suggesting cost-sensitive fans download Tiny Tina's Wonderlands for free and making comments about the pricing of Borderlands 4, which many fans found tone-deaf given current economic struggles. Despite the backlash, Pitchford defended his remarks, emphasizing the industry's move towards higher prices and the importance of accessibility for fans.

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