Gearbox CEO Faces Backlash Over Borderlands 4 Pricing and Messaging
Originally Published 7 months ago — by Eurogamer
Gearbox CEO Randy Pitchford faced criticism after suggesting cost-sensitive fans download Tiny Tina's Wonderlands for free and making comments about the pricing of Borderlands 4, which many fans found tone-deaf given current economic struggles. Despite the backlash, Pitchford defended his remarks, emphasizing the industry's move towards higher prices and the importance of accessibility for fans.