Borderlands 4 Sales Drop and Discount Despite Launch Hype

TL;DR Summary
Borderlands 4 is currently on a 20% sale on Steam, just a month after release, which suggests it may be underperforming compared to Borderlands 3, despite having a larger budget. The sale and sales strategies indicate the game might see further discounts in the future, and while it's considered good, it hasn't achieved the same level of success as Borderlands 3.
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- Borderlands 4 Loses 85% of Its Steam Player Count Just One Month After Launch The Game Post
- Borderlands 4 Deal: One of This Year's Best Games Is Now 28% Off PCMag
- Borderlands 4 Brings Familiar Mayhem to a Bigger, Wilder World Gameindustry.com
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