Steam's Winter Sale 2025 is live until January 5, 2026, offering significant discounts on popular titles like Hades 2, Borderlands 4, and Marvel's Spider-Man 2, with upcoming sales scheduled for the first half of 2026.
Take-Two CEO Strauss Zelnick attributed Borderlands 4's softer-than-expected sales to challenges with its problematic PC release, despite Gearbox's claims of a nearly optimal launch, and expects future improvements to boost sales.
Borderlands 4 experienced initial sales softness due to technical issues on PC and performance problems on all platforms, but Take-Two remains confident it will recover and achieve strong long-term sales, supported by high critical praise and record-breaking player engagement at launch.
The Halloween event in Borderlands 4, called 'Horrors of Kairos,' has been heavily criticized for being underwhelming, offering only minor changes like new weapons and skins, with no significant new content or features, leading to disappointment among players and content creators.
The Halloween event in Borderlands 4, called 'The Horrors of Kairos,' is considered the worst in the series, featuring minimal content, random spawn mechanics, and poor loot, starkly contrasting with the more engaging Halloween event in Borderlands 3.
The October 23 patch for Borderlands 4 on PC improves performance by approximately 10%, along with stability, multiplayer, UI, and balance updates, as the developers continue working on all platform versions and the delayed Switch 2 port.
Borderlands 4's latest update introduces significant nerfs and buffs, along with quality of life improvements and a Halloween event, reshaping gameplay and strategies.
Borderlands 4 has confirmed that legendary drop rates are fixed across all difficulty levels, including UVHM, making farming for specific gear more efficient on easier modes, which may reduce the incentive to play higher difficulties until new features like invincible bosses and Pearlescents are introduced to encourage higher-level play.
Borderlands 4 is currently on a 20% sale on Steam, just a month after release, which suggests it may be underperforming compared to Borderlands 3, despite having a larger budget. The sale and sales strategies indicate the game might see further discounts in the future, and while it's considered good, it hasn't achieved the same level of success as Borderlands 3.
Borderlands 4 experienced an 85% drop in Steam players one month after launch, dropping from over 300,000 peak players to around 33,000, a common trend for live-service games. Despite the decline, the game still maintains a significant player base, and Gearbox plans to improve endgame content and loot rewards to boost engagement.
Gearbox CEO Randy Pitchford humorously admits 'We suck' following Borderlands 4's launch, highlighting the company's ongoing efforts to entertain a global audience and improve their game development over nearly 20 years, despite strong sales of previous titles and a lack of significant competition in the looter-shooter genre.
Data from a dedicated player suggests that the drop rates for legendary gear in Borderlands 4 are extremely low, making it frustrating for players to obtain specific items even after extensive grinding, raising concerns about the game's balance and reward system.
Borderlands 4, despite selling over 2.5 million copies in ten days, is already discounted by 20% on Steam, indicating it may not have met internal sales expectations, especially given prior pricing controversies and technical issues at launch.
Borderlands 4 chief Randy Pitchford emphasizes that understanding why players love loot decisions is key to creating successful looter shooters, criticizing other developers for not grasping this core mechanic, and highlighting the franchise's ongoing journey to entertain the world.
Gearbox announced a detailed roadmap for Borderlands 4 through 2025, including free events like Halloween and new paid DLCs such as the Bounty Pack 1 'How Rush Saved Mercenary Day' launching November 20, featuring festive themes, new weapons, cosmetics, and a Vault Card. The update also introduces a new Invincible boss and an additional tier of Ultimate Vault Hunter Mode, promising more endgame challenges and loot.