Pepsi Considers Using Paprika to Color Cheetos Amid Ditching of Synthetic Dyes
Originally Published 3 months ago — by AP News

PepsiCo is transitioning to natural colors in its products like Gatorade and Cheetos to meet consumer demand for cleaner ingredients, a process that involves extensive testing and regulatory approval, with initial changes expected in snack and beverage lines later this year and early next year.
