All articles tagged with #creative houses
Ubisoft’s Tencent-backed Vantage Studios has named three long-time Ubisoft veterans to lead the Assassin's Creed brand: Martin Schelling as Head of Assassin's Creed Brand, Jean Guesdon as Head of Content, and François de Billy as Head of Production Excellence. They will join existing leaders Andrée-Anne Boisvert and Lionel Hiller as the studio advances its Creative Houses restructuring amid layoffs and studio closures.
Ubisoft CEO Yves Guillemot reveals a three-year plan to revamp the publisher with a new ‘Creative House’ structure that groups franchises into five houses, including Vantage Studios, aiming to boost creativity and accountability while targeting over €200 million in cost reductions and selective layoffs. The interview covers acquisitions (March of Giants from Amazon) and the Tencent partnership, the global rollout of Rainbow Six Mobile, AI initiatives like ‘Teammates,’ leadership questions around Guillemot’s family involvement, canceled projects (Prince of Persia remake), labor tensions and union concerns, and a push to balance live-service and single-player experiences while delivering a stronger, more agile roadmap for the next three years.
Ubisoft is restructuring into five Creative Houses, canceling six in-development games—including Prince of Persia: The Sands of Time remake—shuttering Halifax and Stockholm studios, and pledging cost cuts and a portfolio reset to focus on open-world and live-service experiences for long-term sustainable growth.
Ubisoft reported lower-than-expected Q1 2025-26 financials, with revenue down 3.9%, and announced a restructuring into 'Creative Houses' to improve focus and autonomy, while progress on a Tencent partnership continues.