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Junior

All articles tagged with #junior

automotive1 year ago

"Alfa Romeo's Name Change Saga: From Milano to Junior"

Alfa Romeo is changing the name of its upcoming Milano compact SUV to "Junior" after a dispute with the Italian government, which objected to the implication that the vehicle was built in Italy when it will actually be produced in Poland. The name "Junior" holds historical significance for the brand, dating back to the 1960s, and Alfa Romeo CEO Jean-Philippe Imparato stated that the change was made voluntarily. Despite the controversy, the new Junior represents a shift towards an entry-level luxury crossover for the brand.

automotive1 year ago

"Alfa Romeo Succumbs to Italian Pressure, Renames Milano SUV to Junior"

Alfa Romeo faced pressure from Italian authorities to rename its electric crossover, originally named Milano, due to laws protecting Italian-sounding names for products built outside of Italy. The car will now be called Junior, a move seen as a nod to Italian-American heritage. The company expressed frustration in a press release, but the Italian government's intervention may have been a strategic move to encourage domestic production.

automotive1 year ago

"Alfa Romeo Resolves Naming Dispute by Renaming SUV Model to Junior"

Alfa Romeo has renamed the Milano crossover to Junior after an Italian minister suggested that using the Milano name was illegal because the car will be built in Poland. The company decided to change the name to avoid controversy and jokingly thanked the government for the free publicity. The CEO stated that the name Alfa Romeo Junior is strongly linked to the brand's history and has been a favorite among the public. Despite believing that the original name met all legal requirements, the company decided to change it to preserve positive emotions and avoid controversy.

automotive1 year ago

"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"

Stellantis-owned Alfa Romeo has decided to change the name of its new electric car model "Milano" to "Junior" in order to ease tensions with the Italian government, which criticized the use of an Italian-sounding name for a vehicle manufactured in Poland. The decision comes after the Italian Industry Minister raised concerns about the name violating a law targeting "Italian sounding" products that falsely claim to be Italian.