Tag

Car Naming

All articles tagged with #car naming

automotive1 year ago

"Alfa Romeo Succumbs to Italian Pressure, Renames Milano SUV to Junior"

Alfa Romeo faced pressure from Italian authorities to rename its electric crossover, originally named Milano, due to laws protecting Italian-sounding names for products built outside of Italy. The car will now be called Junior, a move seen as a nod to Italian-American heritage. The company expressed frustration in a press release, but the Italian government's intervention may have been a strategic move to encourage domestic production.

automotive1 year ago

"Alfa Romeo Renames SUV Model to 'Junior' Amid Political Tensions"

The Italian government has banned Alfa Romeo from using the name "Milano" for its new compact sports car, prompting the company to change it to "Alfa Romeo Junior" in order to avoid controversy and preserve positive emotions. The decision was made despite the belief that the name "Milano" met all legal requirements. The new name is a nod to the brand's history and has been well-received by the public and Italian dealer network. The change reflects the company's commitment to promoting mutual understanding and maintaining the positive attention the new car has garnered.